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Homepage and landing pages

Website personalization that adapts every page to every shopper

Website personalization changes what each visitor sees on your homepage, collection pages and landing pages, based on who they are and what they’re likely to do next. Skubl uses your Shopify data and its predictive models to choose the right hero, message and featured products for every shopper.

It’s the page-level part of Skubl’s ecommerce personalization, focused on the pages shoppers land on first.

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Illustrative example · sample store

The problem

Most stores show every visitor the same front door

A first-time visitor from a social ad, a loyal customer and a bargain hunter all land on the same homepage. The page is designed for an average shopper who doesn’t exist, so most visitors scroll past content that isn’t meant for them.

  • 01

    One hero for everyone

    The homepage banner speaks to one audience and ignores the rest.

  • 02

    Landing pages that break the promise

    Ad and email traffic lands on pages that don’t reflect the offer that earned the click.

  • 03

    Returning customers start from zero

    Shoppers who bought last month see the same introduction as someone who has never heard of you.

How Skubl solves it

How Skubl handles website personalization

Skubl’s web personalization tools let you define content slots on any page and decide, per visitor, what fills them.

  • 01

    Homepage personalization

    Swap the hero, featured collections and messaging for new visitors, returning customers and high-value shoppers. Good homepage personalization UX keeps the layout familiar and changes only what matters.

  • 02

    Dynamic landing pages

    Match landing page content to the campaign, keyword or email that drove the click, so the page keeps the promise of the ad.

  • 03

    Targeting beyond rules

    Target by traffic source, location and on-site behavior, or by predicted intent and value from Skubl’s predictive models: likelihood to buy, churn risk and predicted lifetime value.

  • 04

    Web content personalization

    Change copy, banners, badges and calls to action inside your existing theme, without a rebuild.

A website personalization strategy in four steps

Most teams get further by starting narrow. This is the order we recommend.

  1. 01

    Start with your traffic

    Look at where visitors come from and which pages they land on. Big pages with mixed traffic are the best place to start.

  2. 02

    Pick audiences that matter

    New vs. returning, traffic source and predicted value make a strong first cut. Add more only when the first ones prove out.

  3. 03

    Change one thing per audience

    A different hero, headline or featured collection. Always keep a default experience for everyone else.

  4. 04

    Measure against a holdout

    Keep a share of visitors on the default page so you can see the real lift. See ecommerce A/B testing.

Personalized website examples

Three ways stores use Skubl on the pages that get the most traffic. Illustrative scenarios, not customer results.

  • Welcome back, by category

    A returning customer who buys linen sees the new linen edit in the homepage hero, not the generic seasonal banner.

  • Campaign-matched landing page

    Visitors from a gifting campaign land on a guided gift finder instead of the standard homepage.

  • Full price for high-value shoppers

    Shoppers with high predicted lifetime value see new arrivals first, while discount messaging is saved for those who need it.

What website personalization should move

These are the numbers to watch. We’ll add verified customer results here.

  • Metric to watch

    Conversion rate

    More visitors buy when the first page they see is relevant to them.

  • Metric to watch

    Revenue per visitor

    The clearest single measure of whether personalized pages are paying off.

  • Metric to watch

    Landing page bounce rate

    Fewer visitors leave when the page matches the reason they clicked.

Works with the store you already have

Skubl reads your catalog, customers and orders through its native Shopify connector, then personalizes content inside your existing theme.

All integrations
  • ShopifyNative Shopify connector for products, customers and orders. The data foundation for every prediction and personalized experience.Available
  • Google Analytics 4Session and traffic-source context to target by acquisition channel.Available
  • WooCommerceCatalog, customer and order data from WooCommerce stores.Available

Website personalization FAQ

What is website personalization?

Website personalization is showing different content to different visitors on the same page, based on what you know or can predict about them: where they came from, what they’ve browsed and bought, and how valuable they’re likely to be. Instead of one homepage for everyone, each shopper sees the version most relevant to them.

What are the steps of web personalization?

1) Collect data about visitors, such as traffic source, behavior and purchase history. 2) Group or score visitors into audiences. 3) Decide what each audience should see on each page. 4) Deliver that content. 5) Measure it against a control group and refine. Skubl handles steps 1 to 4 automatically from your Shopify data.

What is the difference between personalization and customization?

Personalization is done for the shopper: the store changes what it shows based on data, without the shopper doing anything. Customization is done by the shopper: they choose settings or preferences themselves, like filters or a saved size. The best stores use both.

Keep exploring

See your homepage through every shopper’s eyes

Connect your store to see how Skubl would personalize the pages your shoppers land on most.

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