Personalized email content that updates at open
What is dynamic email? It’s email content that is generated when the email is opened rather than when it’s sent, so prices, stock, countdowns and product picks are always current. Skubl brings the same shopper predictions that personalize your site into the inbox.
It extends Skubl’s onsite ecommerce personalization into email, from one shopper profile.
Illustrative example · sample store
The problem
What is dynamic email, and why does it matter?
A normal email is written for a list and frozen at send time. By the time it’s opened, products can be sold out, offers expired, and the picks have nothing to do with the person reading them.
- 01
Sold-out products
Shoppers click through to items they can no longer buy.
- 02
Expired offers
A sale that ended yesterday is still front and center.
- 03
One set of picks for the whole list
Everyone gets the same products, whatever they’ve bought before.
How Skubl solves it
How Skubl’s dynamic email works
Add Skubl content blocks to your email templates, and each one is generated for the recipient at open.
01
Open-time content
Images and copy are generated when the email is opened, so stock, prices and offers are always current.
02
Picks from the same model
Emails use the same predictions as your site’s product recommendations.
03
Personalized countdown clocks
Countdowns that run to the real end of an offer, or to a deadline that’s specific to each recipient.
04
Alongside Klaviyo
Use Skubl blocks inside your existing flows and campaigns.
Klaviyo dynamic content, extended
Klaviyo is excellent at sending the right email at the right time. Skubl adds what goes inside it.
- What Klaviyo does
- Audiences, flows, timing and delivery, plus template logic based on profile data.
- What Skubl adds
- Predicted next purchase, predicted value and open-time product picks from your store data.
- How they work together
- Skubl content blocks drop into Klaviyo templates, and Skubl predictions can sync to Klaviyo profiles for segmentation.
Email with countdown timer, and more
Illustrative scenarios, not customer results.
Sale countdown
A countdown to the real end of the sale, above picks for each recipient.
Post-purchase picks
A thank-you email with the next item each customer is most likely to buy.
Cart follow-ups
For recovery emails, see cart abandonment software.
What open-time content should move
We’ll add verified customer results here.
Metric to watch
Click-through rate
Relevant, current content earns more clicks.
Metric to watch
Revenue per email
The clearest measure of whether personalized content pays off.
Metric to watch
Clicks to sold-out products
Should fall to zero when stock is checked at open.
Works with your email platform
Predictions come from your store data through the native Shopify connector. Email delivery stays with your existing platform.
All integrations- ShopifyNative Shopify connector for products, customers and orders. The data foundation for every prediction and personalized experience.Available
- KlaviyoUse Skubl predictions and recommendations inside Klaviyo emails, and Klaviyo engagement as a shopper signal.Planned
Dynamic email FAQ
What is dynamic email?
Does Skubl work with Klaviyo?
Keep exploring
- Ecommerce personalizationHow Skubl personalizes the whole store.
- Product recommendationsRecommend what each shopper is most likely to buy next.
- Cart abandonment softwareSpot abandonment risk early and recover carts without blanket discounts.
- Movable Ink competitorsPersonalize the whole store, not just the inbox.
Make every email current at the moment it’s read
Connect your store to see open-time content built from your store data.
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