Skip to content
Skubl
Get started

Merchandising and search

Personalized merchandising and onsite search

Ecommerce merchandising decides which products shoppers see first: on collection pages, in search results and in content blocks across your store. Skubl personalizes that order for each shopper, combining your merchandising rules with AI ranking so the products most likely to sell to that person rise to the top.

It’s the browse-and-search side of Skubl’s ecommerce personalization.

Get startedSee how it works

Illustrative example · sample store

The problem

One sort order can’t fit every shopper

Collections are sorted once, by a person or by bestsellers, and every shopper sees the same order. Search results ignore who is searching. The products a shopper would actually buy are often three rows down.

  • 01

    Collections sorted for nobody

    “Featured” order reflects what the merchandiser wanted to sell last month.

  • 02

    Search that ignores the searcher

    Two very different shoppers get identical results for the same query.

  • 03

    Manual work that doesn’t scale

    Hand-sorting hundreds of collections for every season and audience isn’t realistic.

How Skubl solves it

How Skubl personalizes ecommerce merchandising

  • 01

    Personalized category sorting

    Each product listing page is ordered for the shopper viewing it, based on their affinity and predicted intent.

  • 02

    Onsite search ranked per shopper

    Relevant results first, then re-ranked by what this shopper is most likely to buy.

  • 03

    Your rules, plus AI ranking

    Pin, boost and bury products as you do today. AI ranking orders everything within your rules.

  • 04

    Dynamic content blocks

    Banners and editorial blocks inside collections that change with the shopper.

A digital merchandising strategy for every shopper

Keep control of the story you want to tell, and let personalization handle the rest.

Start with your rules
Set the products that must lead, such as launches, hero items and overstock, so brand and margin goals come first.
Let AI rank the rest
Within your rules, products are ordered by how likely each shopper is to buy them.
Personalize the product listing page
Sorting, badges and featured tiles on each collection adapt to the shopper.
Keep visual merchandising intact
Personalized ordering respects the look of the grid. Visual merchandising for ecommerce still works when the order changes.

Ecommerce search personalization in practice

Illustrative scenarios, not customer results.

  • Search for “linen”

    A shopper who buys pants sees linen pants first; a shopper who buys shirts sees shirts first.

  • New arrivals for loyal customers

    Customers with high predicted lifetime value see the newest products at the top of each collection.

  • Seasonal block that knows the shopper

    A collection banner promotes the category each shopper buys most.

What better merchandising should move

We’ll add verified customer results here.

  • Metric to watch

    Search conversion rate

    More searches end in a purchase when the best match comes first.

  • Metric to watch

    Collection page conversion

    Shoppers find what they want without scrolling.

  • Metric to watch

    Revenue per visitor

    The overall measure of whether personalized sorting pays off.

Uses the catalog you already manage

Products, collections and orders come from the native Shopify connector. Your collection structure stays as it is.

All integrations
  • ShopifyNative Shopify connector for products, customers and orders. The data foundation for every prediction and personalized experience.Available
  • Google Analytics 4Session and traffic-source context to target by acquisition channel.Available

Ecommerce merchandising FAQ

What is merchandising in ecommerce?

Merchandising in ecommerce is deciding which products to show, in what order and with what presentation, across collection pages, search results and promotional content. Good merchandising puts the right products in front of the right shoppers at the right time, the online version of arranging a store floor.

What is dynamic content?

Dynamic content is website content that changes depending on who is viewing it, such as a banner, product grid or message that adapts to the visitor’s behavior, location or predicted interests. It’s the opposite of static content, which looks the same to everyone.

Keep exploring

Put the right products first, for every shopper

Connect your store to see personalized sorting and search on your catalog.

Get startedSee pricing

Prefer a walkthrough? Book a demo