Reduce churn.
Expand accounts.
Understand why.
The commercial outcome of SaaS isn't an MQL — it's a customer who expands, renews, and refers. Skubl connects product usage, billing data, and marketing touchpoints into a single customer intelligence layer so you can predict churn before it happens and identify expansion opportunities before your competitors do.
Account Health — Priority Interventions
Login freq ↓ 68% — 4 support tickets
Feature adoption ↑ — 3 new power users
No login in 14 days — billing failed
Usage steady — renewal in 47 days
Seat expansion signal — 8 new invites
Connected across your stack
The Problem
Why most SaaS teams are flying blind on retention.
New ARR gets all the attention. Expansion and retention build all the value. The teams that win are the ones who understand both sides of the equation — and act on them before it's too late.
Churn is invisible until it's too late
Most SaaS teams find out a customer is churning when they cancel. By then, intervention is almost impossible. The signals were there weeks earlier — in usage data, support tickets, and billing behaviour.
30 days
average lead time Skubl gives before churn
Expansion revenue is underinvested
The average SaaS company spends 5–10× more on new acquisition than on expansion. Yet Net Revenue Retention above 120% is the single biggest predictor of SaaS valuation multiple. The numbers don't add up.
120% NRR
the threshold that changes SaaS valuations
CAC payback ignores what comes next
Optimising for CAC payback period is right — but only if you know what the full customer lifetime looks like. A 6-month CAC payback is terrible if the customer churns at month 7. Skubl shows you the full picture.
3.2×
avg. LTV improvement when optimising by retention cohort
"5–7×"
More expensive to acquire a new customer than retain an existing one. Yet most SaaS teams spend 80% of their marketing budget on acquisition.
Customer Intelligence for SaaS
The full customer lifecycle, connected.
From first marketing touchpoint to year-five renewal — Skubl connects every signal into a single picture of customer health, value, and trajectory.
Know who's leaving 30 days before they go.
Skubl builds behavioural churn models using product usage data, support ticket sentiment, login frequency trends, and billing anomalies. Surface at-risk accounts before your CSM even notices the warning signs — and trigger automated intervention sequences with the right message at the right moment.
- Usage-Based Churn Signal Detection
- Account Health Scoring (Daily)
- Automated Intervention Triggers
B2B SaaS — Customer Intelligence
"We were letting our best expansion accounts slip through undetected."
A Series B SaaS company used Skubl to identify that 23% of their accounts were showing strong expansion signals — but had no CS coverage because their health scores were technically "green." The signals were in feature adoption depth, not login frequency.
By routing these accounts to their AE team with expansion playbooks generated by Skubl, they unlocked £480k in NRR within one quarter — from accounts already in their CRM.
£480k
NRR unlocked in Q1
23%
Accounts with hidden expansion signals
1 quarter
Time to measurable result
£0
Additional acquisition spend required
How It Works
Connected in days, not months.
Connect your data sources
Skubl ingests data from your CRM, product analytics, billing platform, and support tools. Salesforce, HubSpot, Stripe, Intercom, Mixpanel, and Segment all connect via OAuth in under 10 minutes.
Build the customer intelligence layer
Every account gets a unified health profile — acquisition source, product adoption depth, expansion signals, churn risk score, and predicted LTV. Updated daily, no manual configuration required.
Activate across your GTM
Churn risk alerts route to CSMs. Expansion signals route to AEs. At-risk audiences sync to your ad platforms for winback. Every signal becomes an automated action — or a clear priority in your team's queue.
Accelerators
SaaS Intelligence Accelerators
Pre-built for SaaS teams. Deploy in days, not quarters.
Churn Risk Dashboard
Daily account health scoring with intervention priority queue.
Expansion Scoring Model
Propensity model for upsell and seat expansion by account.
ICP Fit Scorer
Score inbound leads against your highest-LTV customer profile.
NRR Attribution Report
Connect marketing channels to Net Revenue Retention outcomes.
Stop losing accounts
you could have saved.
Skubl surfaces churn risk 30 days before it happens and finds expansion revenue hiding in your existing accounts — no additional acquisition spend required.