Stop guessing what works.
Start proving it.
Last-click attribution is lying to you. Skubl combines MTA, Incrementality Testing, and Marketing Mix Modelling to give you the full picture of what's actually driving growth.
Scientific marketing measurement.
Choose the methodology that fits your business — or run all three together for the most complete view of marketing effectiveness ever built.
Multi-Touch Attribution
Shapley value models assign credit to every channel based on its marginal contribution to conversion — not just the last click. See the true value of awareness channels for the first time.
- Shapley Value Algorithm
- Path Analysis
- Cross-Device Journey Mapping
"We found £2M of budget we were wasting on channels that looked good in last-click."
A global fashion retailer ran Skubl's incrementality tests across their channel mix. Display and retargeting — which looked great in last-click reporting — showed near-zero incremental lift. Reallocating that budget to paid social drove £2M in incremental revenue.
Read case studyAttribution Accelerators
Pre-built measurement frameworks to deploy immediately.
MTA Starter Model
Data-driven attribution template for multi-channel brands.
Geo-Lift Template
Standardised holdout test design for any market.
MMM Lite
Lightweight media mix model for brands under $5M spend.
Attribution Dashboard
Side-by-side model comparison for stakeholder reports.