Triple Whale tells you which ad
acquired a customer.
Skubl tells you if they were worth keeping.
Connect your ad spend to customer lifetime value, repeat purchase rate, and churn risk. The commercial outcome of good marketing isn't a conversion — it's a loyal, high-value customer.
12-Month LTV by Acquisition Channel
£284 avg. customer LTV
↑ Generic search acquires customers worth 77% less than Meta prospecting. Reallocating £40k/mo changes your blended CAC payback from 8 months to 4.
How Skubl compares to Triple Whale
Customer Intelligence
The full customer picture.
From acquisition to advocacy — understand what drives long-term customer value, not just first-purchase conversion.
Know which customers are actually worth acquiring.
Not all conversions are equal. Skubl connects your ad platforms to Shopify and CRM to calculate 12-month LTV by acquisition channel, campaign, and creative — so you stop optimising for cheap clicks and start optimising for valuable customers.
- LTV by Acquisition Channel
- LTV by Creative & Campaign
- Cohort Value Over Time
DTC Apparel — Customer Insights
"We were acquiring 10,000 customers a month. Only 18% came back."
Gymshark used Skubl's cohort analysis to identify that customers acquired via discount codes had a 6% repeat rate vs 41% for organic social. They shifted £300k/mo away from coupon affiliates into brand content — repeat rate rose to 29% within two quarters.
Gymshark
Growth & Retention Team
18% → 29%
Repeat purchase rate
£300k/mo
Reallocated from coupons
2 quarters
Time to result
41%
Retention via organic social
Customer Intelligence Accelerators
Deploy in days, not quarters.
Repeat Purchase Model
Predict time-to-second-order for every new customer.
LTV Cohort Dashboard
Heatmap of 30/60/90/180-day value by acquisition month.
Churn Risk Segments
Auto-generate at-risk audiences for winback campaigns.
Post-Purchase Attribution
Connect first-purchase channel to long-term customer LTV.
The commercial outcome of good marketing
is a loyal customer.
Connect your spend to LTV and start optimising for customers worth keeping.