Triple Whale tells you
which ad converted.
Skubl tells you if they came back.
The commercial outcome of ecommerce isn't a first order — it's a loyal customer with a high repeat rate. Skubl connects your acquisition spend to LTV, cohort retention, and churn risk so every budget decision is made on the full picture.
12-Month LTV by Acquisition Channel
Coupon affiliates generate customers worth 85% less than Meta prospecting. Reallocating that spend changes blended CAC payback from 8 months to 3.2.
Connected across your entire stack
The Problem
Why most DTC brands are optimising for the wrong thing.
Conversion rate, CPA, and ROAS are all first-order metrics. They tell you what happened last week. Skubl tells you what those customers are worth over the next 12 months.
CAC hides the real cost
A £12 CPA looks great until you realise those customers only buy once. If your acquisition cost is measured without LTV, every budget decision is built on incomplete information.
67%
of DTC brands don't track LTV by channel
Platform attribution is biased
Google and Meta both claim credit for the same customer. Last-click attribution over-reports revenue by an average of 40% — meaning your best-performing channel in the dashboard may be your worst-performing channel in reality.
40%
average platform attribution inflation
Retention is an afterthought
Most DTC brands spend 80% of their marketing budget on acquisition and 20% on retention. But 80% of future revenue comes from existing customers. Skubl rebalances the equation.
5–7×
cheaper to retain than acquire
"The best cohort is hiding in your data."
Skubl identifies the conditions that created it and tells you how to replicate them at scale.
Customer Intelligence for DTC
From first order to loyal customer.
Skubl connects your Shopify data, ad platforms, and CRM into a single customer intelligence layer — showing you not just what happened, but what it means for the long-term health of your business.
Not all customers are created equal.
Connect your ad platforms to Shopify order data to understand 12-month LTV by acquisition channel, campaign, and creative. Stop optimising for cheap first orders — start optimising for high-value second ones. The channel with the lowest CPA is often the one acquiring customers worth the least.
- LTV by Acquisition Channel & Campaign
- First-Order Category Impact on LTV
- Cohort Value Heatmaps (30/60/90/180-day)
DTC Apparel — Customer Intelligence
"We were acquiring 10,000 customers a month. Only 18% came back."
Gymshark used Skubl's cohort analysis to discover that customers acquired via discount codes had a 6% repeat rate vs 41% for organic social. They'd been scaling the worst-performing acquisition channel because the CPA looked great.
They shifted £300k/mo away from coupon affiliates into brand content and creator partnerships. Repeat purchase rate rose from 18% to 29% within two quarters. The cohort heatmap made the decision obvious — in retrospect, the data had been there all along.
18% → 29%
Repeat purchase rate
£300k/mo
Reallocated from coupons
2 quarters
Time to measurable result
6% → 41%
Retention: coupons vs social
How It Works
Three steps from spend to insight.
Connect your sources
Skubl ingests data from Shopify, Meta Ads, Google Ads, TikTok, Klaviyo, and your CRM in under 10 minutes. No ETL pipelines. No data engineering. Historical data syncs automatically.
Build your customer graph
Every customer gets a unified profile — their acquisition source, first product, order history, browse behaviour, and predicted future value. The golden record your decisions should be built on.
Act on the intelligence
LTV dashboards, churn risk alerts, win-back audience syncs, and attribution models all update daily. Your team gets answers, not data dumps — and your ad platforms get better audiences automatically.
Accelerators
DTC Intelligence Accelerators
Pre-built models to deploy in days, not quarters.
Repeat Purchase Model
Predict time-to-second-order for every new customer cohort.
LTV Cohort Dashboard
Heatmap of 30/60/90/180-day value by acquisition month and channel.
Win-Back Audience Builder
Auto-generate lapsed customer audiences for re-engagement campaigns.
Post-Purchase Attribution
Connect first-purchase channel to 12-month customer LTV.
The commercial outcome of ecommerce
is a loyal customer.
Connect your spend to LTV and start optimising for customers worth keeping, not just customers worth acquiring.