Measurement & attribution platform

Multi-touch attribution, incrementally testing and marketing mix modelling unified.

Acquire customers via Skubl's Ai channel insights.

42M+

Customer profiles unified across sources

4.8X

Average ROAS uplift across all clients

500+

Teams using Skubl across the globe

One model, your data attributed

Skubl’s intelligence core combines multi-touch attribution, incrementallity testing and marketing mix modelling.

Attribution Engine
Mapping raw touches to sales
Session: 8x91A... Source: Direct / Unknown
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Device: 4cB2_Mob Source: Direct / Unknown
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All marketing data, modelled.

Mixed attribution

See the full customer journey across paid, organic, email and direct.

Incrementally test

See which channels are actually driving lift. Ghost ads, holdout groups etc.

Mix marketing model

Econometric models that account for seasonality, saturation and lag. 

Know where your dollars are coming from

Automate your insights with Skubl

Attribution

Know what made them buy.
Down to the dollar.

Why marketing and data teams replace legacy attribution tools with Skubl — the only platform that connects media spend to verified consumer revenue across every channel.

Northbeam Media Attribution
Rockerbox Marketing Analytics
Skubl Attribution Intelligence
Included
Not supported
~  Partial

Loved by retail businesses

“In the 6 weeks we’ve been using Skubl, it’s cut our ad wastage by 60% and boosted paid social ROI by 70%”.

 

Julia North

Founder of Wigonia

Connect raw/unlabelled data

Recent peer-reviewed research

See what Skubl can do for your business today

Talk to our client team