See the full customer journey across paid, organic, email and direct.
Incrementally Testing
See which channels are actually driving lift. Ghost ads, holdout groups etc.
Marketing Mix Modelling
Econometric models that account for seasonality, saturation and lag.ย
WITH INCREMENTATION
Your marketing, completely measured
Last-click
Data-driven
Q1 2026
โ applying data-driven model
vs Last-click comparison built-in
Every report shows the delta between data-driven and last-click.
Forecast Agent
Multi-source
Forecast: Q3 Revenue & Cash PositionStep 1 of 4
Feeds into forecasting
Attribution insights power the revenue forecast and scenario planner.ย
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Loved by retail businesses
“We always knew Instagram drove discovery, but Skubl proved it. 68% of our conversions started on Meta and ended on branded search. We were paying Google for work Meta had already done.”