Ai Marketing Measurement
Multi-touch attribution, incrementally testing and marketing mix modelling unified.
- FLEXIBLE PRICING
Trusted by teams customer intelligence at scale
42M+
Customer profiles unified across all data sources
4.8X
Average ROAS uplift across all clients
500+
Teams using Skubl across the globe
One ML model, all signals.
Skubl’s intelligence core combines multi-touch attribution, incrementality testing and marketing mix modelling.
- ATTRIBUTION OF UTM
All marketing data, modelled.
Multi-touch attribution
See the full customer journey across paid, organic, email and direct.
Incrementally Testing
See which channels are actually driving lift. Ghost ads, holdout groups etc.
Marketing Mix Modelling
Econometric models that account for seasonality, saturation and lag.
- WITH INCREMENTATION
Your marketing, completely measured
vs Last-click comparison built-in
Every report shows the delta between data-driven and last-click.
Feeds into forecasting
Attribution insights power the revenue forecast and scenario planner.
- USED BY ENTERPRISE CLIENTS
Loved by retail businesses
“We always knew Instagram drove discovery, but Skubl proved it. 68% of our conversions started on Meta and ended on branded search. We were paying Google for work Meta had already done.”
Julia North
Founder of Wigonia
- MACHINE LEARNING RESEARCH
