Ai Marketing Measurement
Multi-touch attribution, incrementally testing and marketing mix modelling unified.
Trusted by teams using predictive customer intelligence at scale
Data connectors
500+
Average ROAS uplift
4.8X
Teams using Skubl
500+
Three models. One Truth.
Skubl’s intelligence core combines multi-touch attribution, incrementality testing and marketing mix modelling.
- Total understanding
Every customer. Predicted
Multi-touch attribution
See the full customer journey across paid, organic, email and direct. Every touchpoint gets fair credit based on its actual influence.
Incrementally Testing
Prove which channels are actually driving lift. Ghost ads, holdout groups and geo-based experiments.
Marketing Mix Modelling
Econometric models that account for seasonality, saturation and advertising lag. Understand the true contribution of every channel.
- Customer measurement
Your marketing, completely measured
Data-driven, not rules-based
Attribution weights are learned from your actual data, not fixed linear or position-based rules.
vs Last-click comparison built-in
Feeds into forecasting
Attribution insights power the revenue forecast and scenario planner. Reallocate budget based on true value.
- ROI Genie
Prove what's actually working.
Marketing mix modelling shows you the long-run picture, including channels you can’t directly track.
Loved by retail businesses
“We always knew Instagram drove discovery, but Skubl proved it. 68% of our conversions started on Meta and ended on branded search. We were paying Google for work Meta had already done.”
Julia North
Founder of Wigonia
- Machine Learning Research
Recent peer-reviewed research
Peer-reviewed research from our lab
Want to see what Skubl can do for you?
Find out why Skubl is the choice for leading brands and organizations today.