Marketing Measurement Platform

Multi-touch attribution, incrementally testing and marketing mix modelling unified.

Trusted by teams using predictive customer intelligence at scale

Data connectors

500+

Average ROAS uplift

4.8X

Teams using Skubl

500+

Three models. One truth.

Skubl combines multi-touch attribution, incrementality testing and marketing mix modelling, so every budget decision is backed by real evidence, not last-click assumptions.

Every customer. Predicted

Multi-touch attribution

See the full customer journey across paid, organic, email and direct. Every touchpoint gets fair credit based on its actual influence.

Incrementally Testing

Prove which channels are actually driving lift. Ghost ads, holdout groups and geo-based experiments.

Marketing Mix Modelling

Econometric models that account for seasonality, saturation and advertising lag. Understand the true contribution of every channel.

Every channel. Fairly credited.

Data-driven, not rules-based
Attribution weights are learned from your actual data, not fixed linear or position-based rules that ignore your specific customer journey.
vs Last-click comparison built-in
Every report shows the delta between data-driven and last-click. You see exactly which channels are over- or under-credited under legacy measurement.
Feeds directly into forecasting
Attribution insights power the revenue forecast and scenario planner. Reallocate budget based on true incremental value.

Prove what's actually working.

Marketing mix modelling shows you the long-run picture, including channels you can’t directly track.

“We always knew Instagram drove discovery, but Skubl proved it. 68% of our conversions started on Meta and ended on branded search. We were paying Google for work Meta had already done.”

Julia North

Founder of Wigonia

Want to see what Skubl can do for you?

Find out why Skubl is the choice for leading brands and organizations today.